Jason Lingard’s eponymous label is dark and innovative with strong roots in the Gothic aesthetic and Orientalism. He employs modern draping techniques to create garments that are androgynous, timeless and trans-seasonal.

Lingard's work is best described as directional, neo-gothic design. Drawing inspiration from various influences including nature, new technology, science fiction, contemporary art, music and film. He employs a creative, fluid design process, aiming to create a balance between producing both challenging statement pieces and garments that are more timeless and wearable.

A central throughline in any of Lingard’s collections is for each garment to fit interchangeable body shapes, genders and ages all the while transcending trends and fast-fashion.

Central to his ethos is an appreciation for high-end finishings; quality, natural materials such as leather, silk, wool and fine cottons; building a personal relationship with his local makers, suppliers and retailers; having a short supply chain that favours local producers as to understand the source of raw materials and reduce his carbon footprint.