twentysevennames

twenty-seven names (formerly known as love-lies-bleeding) is a fresh, new label that has hit the ground running.  With art and fashion degree backgrounds respectively, designers Rachel Easting and Anjali Stewart cite contemporary art as the basis for their collections.  Their ambition and commitment propelled them onto the New Zealand fashion scene and after having existed for two years, their label could already be found nationwide, and in nine stores across Australia.  In 2006, the pair were awarded a place in the Deutz Fashion Design Ambassador Award.  The label debuted in a group show at Air New Zealand Fashion Week 2007 where the collection received both national and international interest.

twenty-seven names continues to play with themes of androgyny, while tying together the formal and informal;  the serious and the humorous.