ksubi has evolved into one of the most notorious and recognised labels in the world. For six years, ideas, individuality and authenticity has developed the Australian brand into an underground subculture, a lifestyle- an international presence with a cult following. Dan Single and George Gorrow, co- founders and directors of the brand, created ksubi as a culture of fashion, music and art.
The boys behind ksubi, their conceptual feats, topical fashion style and signtaure denim has led the brand to exponential popularity. From live rats being released onto the catwalk in 2001, warehouse installations and late-night booty bar parties in 2002, boat shows in 2003 and a motorbike rock chick calendar in 2004, to a futuristic-inspired parade closing Australian Fashion Week in 2005, and more recently a post-apocalyptic inspired collection at 2007 Rosemount Australian Fashion Week- ksubi has never fallen short of an impressive spectacle.
ksubi have shown an evolution from traditional, classic denim- new washes are reworked, refined, bleached out, highlighted and expanded upon. Like the denim, the fashion embodies qualities that are timeless, yet directional. Fabrics such as silk satins, delicate laces and leather are transformedand developed with the unique processes applied to denim.
