Dark and wittily sombre, NOM*D has created an iconic image on the New Zealand fashion landscape. From the dark city of Dunedin the streetwear label references traditional tailoring combined with a style unaffected by ‘fashionable’ whims, are anchored by a utilitarian approach and the concept that clothes must, above all else, be wearable even if sometimes androgynous. The label’s trenches and über-sweet dungarees can be found alongside pieces from the Nom*d archives like bomber jackets, box-pleat skirts and slimpants. ..guaranteeing a wardrobe that ain’t no passing phase. Deconstruction and customisation are key themes in every NOM*D collection.
